Book of Tens: Agencies of the Decade - Advertising Age
“7. EDELMAN - Without holding-company backing, independent PR shop Edelman has not only come through two significant recessions this decade, but it has also managed to solidify itself as the leading agency and most recognizable name in the entire industry. Whether it’s through the use of traditional PR tactics or the development and implementation of digital, blogger and social-media programs, the agency continually breaks new ground in the world of communications and has redefined the role PR agencies are playing in the marketing mix. Led by the PR industry’s most influential voice, CEO Richard Edelman, the agency, whose client list includes some of the biggest brands in the world, such as Walmart, Starbucks, Burger King, Microsoft and Pfizer, will rack up nearly half a billion in worldwide revenue in 2009. The only major hiccup these past ten years was the Wal-Mart Across America blog snafu back in 2006.”
Damn proud!
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beccayoung reblogged this from wearethedigitalkids and added:
Second that. With tonight’s announcement of the Armano hire, we seem to be (fingers crossed) the agency to beat. W00t!
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